1. Each year the number of people searching online for information about products and services increases. During the past 10 years this has boomed over 150% an awesome amount.
2. Of mobile phone users, 40% go online and over 20% of them go online everyday. You need to grab a piece of this increased mobile search.
3. It is not expensive to build a mobile ready website. Of course you plan a mobile website differently than a regular one, the devices have smaller screens and different navigation and this must be considered. Making such a site is not difficult nor does in take much time.

1. Aim for quality content and production values in your videos. Good and interesting content will do wonders to attract new customers to your business. You need only some basic equipment to put your videos together and you probably already have some of it on your computer. An inexpensive video camera can produce remarkable, high quality results, so you need not spend a fortune on a camera. Likewise you will find that the video editor that you need to produce your video need not be expensive either. In fact Windows Movie Maker is probably already included on your PC and it is all you need to start producing high quality, appealing videos.
2. When thinking about the length of your videos remember to “leave them wanting more.” This is good advice because you want to keep your videos snappy and to the point. Of course the length of your videos depends on the material you have but you will find it better to break your videos into several shorter ones than into a lengthy one that might leave your audience bored. So what length should your videos be. 30 seconds to 3 minutes seems to be a good length for most marketing videos. This length will be more enjoyable to your viewers and keep them as fans.
3. Meter your videos out, don’t dump them on YouTube all at the same time, rather stretch out their release to build a steady fan base. This will allow you to watch your audience reaction to your videos and make adjustments as you make new ones. Be sure to let your audience know when you release new videos. If you have a blog, Facebook, or Twitter, be certain to update those fans about your latest video.

By Michael Griffin

62% of Canadians and Americans search online with a local intent. 82% of those follow the search up with a visit to a local merchant either by physical visit, a phone call, or a physical visit and a purchase.

Researching Local Shopping

More people research buying goods and services online with Google and other search engines than with any other means. Mobile search is becoming the biggest means of finding business online. As more and more smart phones enter the market place this trend becomes stronger all the time. A person wants to call about something she needs, why hunt for a phone book when with a couple of keystrokes all of the information about the product can be brought to her phone? Local search is the biggest thing happening in advertising today.

Getting Your Business Into Local Search

Local search, if you are there and can be found, can have the biggest impact on your business that you have ever seen. Many will benefit by the new technologies while others will lose big time. How can you benefit from local search and insure the ongoing viability of your business?

It all begins with getting into Google’s local search. Google maps, Google places, it seems to get a new name and a new spin every week, but the fact is it is the game to be in. It is free to get started in this, just go to Google and search for “Google Places” and you will find them. Your first step is to go there and see if Google made a website for you. They have done this for over 35,000,000 businesses and yours may be there – unclaimed. Claim your business and flesh it out by filling in the data fields, adding pictures and videos.

For the next step to getting your business found and engaging in local marketing visit http://LouisvilleMarketingLabs.com.

Article Source: http://EzineArticles.com/?expert=Michael_Griffin

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By Michael Griffin

If you are running a small local business in say, “Louisville, KY” and you want to know how to get it ranked in search engines then you are in the right place. Of course you don’t have to be in Louisville, just substitute your location. In this article we are going to discuss local marketing and getting your business found so you can get more leads.

Local marketing is a way of getting a web presence and promoting your business. Yet many businesses go online and fail to see any benefit from their investment. Many businesses simply do not have the information and understanding either to promote their website or find suitable companies to do it for them.

Here is a key point: as you make your web pages be sure to include your address on every page, perhaps in the footer so it is natural looking. The reason for this will be seen later in the article.

Keywords are at the heart of any web marketing campaign. Keywords are the terms or questions that searchers type into the search engines in order to find your website. Your site content and the terms you are using in headlines and titles need to match up with this. There are several things to note about the keywords, 1st that they are being used by searchers and second that you can compete for them.

The first thing about keywords is, are they really keywords? We often assume that the way we think to find our site is good, but is it? You need to find out for your business what people are using to try to find you. You can do this with the Google AdWords Keyword Tool. To use it, you sign up for a free AdWords account with Google and then the tool is yours to use. This article does not cover it’s use but you can Google “using Google AdWords Keyword Tool” and find great references to it.

Combine these keywords with your city name, a suburb name, all sorts of Geo-Identifiers and publish information on your site and on the web. In each piece of content be sure to include your business name, address, city, state, phone, and website URL all listed in the same order, for example:

My Business

12345 My Street

Any-city, Any-State 55555

555-555-1212

MyWebsite.com

Include this in any content you make for your business, pages, articles, press releases, external feeder sites. Be sure to also use Geo Location words combined with your keyword to associate your business function with your city for example: Louisville Attorney, or Louisville Roofer.

Now go to Google places (use Google to find it) and setup an account. Put in all the pictures and videos that you can (you can add them later if you need to). The most important thing is put your business name, address, city, state, phone, and website exactly the same way that you have already done.

Google lets people review you, so get some customers to log into Google accounts and review you. Be sure they include your business name, address, etc, just like above, exactly the same way. Start getting 1 or 2 reviews a week and keep adding over time.

This is the heart of how to build your local presence. There are many more details and little things that are also important but this is the base of it all.

Local marketing means building online presence and branding, you can make your company stand out. Louisville Marketing Labs can add the secret sauce and bring more customers to your door and improve your online presence. I invite you to visit http://louisvillemarketinglabs.com and find out more.

Article Source: http://EzineArticles.com/?expert=Michael_Griffin
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